We craft distinctive tone of voice for brands...
...and then help AI get your copy right first time.
We help brands and broadcasters find their voice.
We're a small outfit with big clients - we've worked with many brands who are now famous for the way they communicate. (See our excellent client list) But what we're really good at is helping your teams get your copy right when we've left the building (we do great training workshops).
With AI, you get out what you put in.
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AI copywriting has its limitations. It often falls short on personality and character - lacking distinctiveness and authenticity. Our Tone of Voice guidelines are prompt-engineered, so that what engines like ChatGP give you is better, more on brand, more human sounding and more you.
Human after AI - How we work with tools like Chat GPT.
After trying and failing to get anything decent out of AI, we worked with an amazing developer to re-engineer our guidelines, so that what we give our clients can be fed directly to an AI tool. We create tailored prompts for different outputs - from SEO product descriptions to witty one liners, and get great results. (Although if you're writing a campaign, we recommend trying out a human.)
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By harnessing the power of AI without letting it ruin your brand voice, we can make help even small companies without in-house copywriters produce on-brand and un-robotty writing.
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Why care about copy?
Because the way you speak to your audience decides whether they listen to you and believe you. Because your copy decides whether your audience finds you on google - or your competitor. ​​Because your words change whether your product sounds desirable or forgettable.
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And because in a world that's quick to judge, getting your wording right is more important than ever.
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Some brands we've helped to get it right.
We've helped brands like Frame Gyms stand out from their competitors and change their industry - because their language spoke of joy and fun instead of calories and PBs. We helped the BBC launch in the polarised US in an award-winning campaign with refreshing wit and wisdom. We helped GBF launch a fuel of the future and sound like the visionaries they were. Here's a longer client list.
